Your first App Store release

StoreReady builds your app, uploads it and fills in the store listing. Before the very first release, Apple asks a few questions that only you can answer, and you press the button that sends the app to review. About 15 minutes, once per app. Later versions need far less.

Before you start: your app is created in App Store Connect, and StoreReady has uploaded at least one build. You see it on your app's Builds tab.

Open App Store Connect → Apps and click your app. The pages below are in the menu on the left. Each one is a short form you fill in once.

1. App Information

• Category. Pick the one that fits best. A second one is optional.
• Content Rights. Say whether the app shows content that belongs to someone else, like videos or music you didn't make.
• Age Rating. Press Set Up Age Rating, answer the questions about what's in your app and save. Apple works out the age from your answers.

Press Save at the top right.

2. App Privacy

• Privacy Policy URL. A link to your privacy policy. Apple requires one for every app.
• Press Get Started and answer what data the app collects and why. For example, a sign-up with email means Contact Info → Email Address, used for App Functionality. Analytics, ads and crash reports count too.
• Press Publish when you're done.

Only you know what your app collects, so StoreReady can't answer this for you. Answer honestly: Apple can turn an app down when the answers don't match what it does.

3. Pricing and Availability

• Price. Free (USD 0.00), unless people pay to download it. Subscriptions and purchases inside the app work with a free app.
• Availability. All countries, or only the ones you pick.

Press Save.

4. The version page

Click the version under iOS App, like 1.0 Prepare for Submission.

• Screenshots, description and keywords come from your app's Store listing tab in StoreReady. Check they're there. Missing? Fill in that tab, or write to help@storeready.app.
• Support URL. Your own website, or your free app page when you have none.
• Copyright. The year and the owner's name, like 2026 Jane Smith.
• App Review Information. Your name, phone and email. Only Apple's reviewer sees them.
• Sign-in required. Does your app start with a sign-in? Tick it and give a username and password that work. Apple turns down apps it can't get into. A demo account with some sample content works best.
• Notes. Optional. Anything the reviewer should know, like where to find a feature.
• Build. Press Add Build and pick the newest one StoreReady uploaded. If Apple asks about encryption and your app only uses HTTPS to reach the internet, like most apps, choose the answer for standard or no encryption.
• Version Release. Choose whether the app goes live by itself once Apple approves it, or waits for you to press Release.

Press Save.

5. Send it to Apple

Press Add for Review at the top, then Submit to App Review.

What happens next

• The status goes to Waiting for Review, then In Review. Apple usually answers within a day or two.
• Ready for Distribution means it's approved. If you chose to release it yourself, press Release.
• Rejected? Apple explains why in App Store Connect. Open your app's Store review tab in StoreReady and paste Apple's message. We explain it in plain words, plan the fix and resubmit.

Later versions

Every new build StoreReady uploads shows up in App Store Connect. To release it, press + next to iOS App to add a new version, pick the build, write what's new and press Add for Review. The privacy, pricing and age answers carry over.

To try a build before the public does, send it to testers first. See Send a build to TestFlight testers.